Apple unveils the next generation of Apple TV 4K

Apple announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality.

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. Through an innovative color balance process, Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality. 

And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. It features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. 

Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.

The tvOS is the most powerful TV operating system — offering a truly unique experience. Its tight integration with Apple devices and services gives everyone in the family a range of entertainment to enjoy from the comfort of their living room.

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